After more than 15 years working across labels, studios, artist development and music businesses, I’ve seen the same challenge time and time again:
Talented artists with great music but no clear path forward.
Some struggle to finish records.
Others release great music that nobody hears.
Many simply don’t know what comes next.
That’s where Strategy Meets Sound was born.
Over the course of my career, I’ve worked with some of the most respected names and businesses in electronic music.
From Home of Sound, Lady of The House, Metempsychosis Records, Rehegoo Music, TagMix and most recently Staar Player, I’ve spent years helping artists, labels and music businesses develop, release and grow.
My work at senior executive level has included artist development, label management, release strategy, studio operations, music technology and international events across IMS, ADE, Miami Music Week and beyond.
I’ve worked alongside industry leaders whose clients and collaborators include artists such as Adam Beyer, Carl Cox, David Guetta, Meduza, Patrick Topping, Armin van Buuren, Hot Since 82 and many more.
WHAT I DO NOW
Today, I work directly with DJs, Producers and Singer-Songwriters.
Helping them:
✓ Develop stronger records
✓ Finish unfinished music
✓ Build release strategies
✓ Create release campaigns
✓ Navigate the business side of music
✓ Build sustainable careers
My focus isn’t on theory.
It’s on helping artists take action.
HOW SMS WORKS
While SMS is led by me, no successful release happens alone.
Over the years I’ve built a trusted network of engineers, producers, vocalists, designers and marketing specialists who support projects where needed.
This allows artists to access the expertise of a wider team while benefiting from a single point of contact and a cohesive strategy throughout the journey from demo to release.
MY APPROACH
The music industry is crowded.
The artists who build momentum are usually the ones with the clearest direction and the ones willing to take action.
My approach combines creative development, release strategy and practical industry experience to help artists make better decisions and move forward faster.
